Clinical Prevention Services Division, BC Centre for Disease Control
Project Manager
2016
On a rapid 3 month timeline, I managed the project to create a branded campaign for an online STI/HIV testing service that was expanding across BC: GetCheckedOnline.com
I worked closely with the creative team at Hello Cool World to develop the brand identity and three distinct design concepts. I oversaw the creative production from the initial testing stages to the final campaign materials, streamlining input from the client, a team of stakeholders from provincial and regional health authorities.
I prepared the survey to solicit audience feedback, and then evaluated and reported on the 400 responses broken down by key demographics. The final campaign launched in 2016 and has helped reduce barriers to STI testing, making it easier for people to access.
