Hello Cool World & Me

In the fall of 2004, I attended a benefit screening of the documentary film The Take about the worker-led cooperatives that emerged in the aftermath of Argentina’s economic collapse. Filmmakers Naomi Klein and Avi Lewis introduced and paid homage to Hello Cool World (a.k.a. Good Company Communications Inc.), the grassroots marketers behind the film, saying they truly were a “good company” that cared about the cause.

Operating with the agenda, “It’s good to be cool and cool to be good,” I decided Hello Cool World was a company I wanted to work with.

I immediately solicited a writing internship and soon after joined its permanent ranks. A year later, I was operating successfully as Project Manager for viral marketing and outreach campaigns, always with an eye to outcome and furthering the company’s own brand and position. My responsibilities continued to build and I took on more senior roles, leading bigger projects with greater autonomy. I had a passion for technology, a nerd crush on data, and a drive to create compelling content and usable tools for both clients and the company.

I started with the creative and digital agency four years after it was founded and have been able to play a significant role in its growth and development. I’ve worked closely with the company founder and Creative Director, Katherine Dodds, to help expand into new areas, such as becoming an approved film distributor and a major innovator in grassroots health engagement campaigns.

Now as the Director of Online Content & Strategy, I’m involved in the planning, execution and reporting for all the company’s major campaigns, while continuing to lead web and technology projects.

And I’m happy to say it’s still a “good company” I enjoy collaborating with.